Starting a business sounds risky for many people. If you are one of those who wanted to create a company this year but never got it, you need a coach! The secret to building and growing a successful business is working with a mentor. Numerous entrepreneurs try to do it all by themselves, which makes them burn out and distract them from achieving the desired goal.
Enter Sabah Ali, one of the well-known names in the coaching industry. Because of her astounding work, she has been featured in numerous international authority magazines like Forbes and media like NBC. Today we are thrilled to share our recent conversation with her. This exclusive interview has amazing tips for people thinking of going into the coaching industry.
Tell us a little bit about your background and how you ended up choosing your field.
When I was younger, I considered myself a bit of an introvert. I was super shy, sort of awkward, and my stomach would turn if I ever had to speak to people, let alone a huge group. However, everyone has their childhood experiences that eventually change their perspective and when that day came for me, I grabbed it and turned my test into a testimony. Loaded with inspiration, I wrote a book called Enrolling in Confidence. This was dedicated to all students who seek to have a great lifestyle and personality in college while solidifying their passion.
Since then, I have been invited to be a speaker at TEDx, where I had the chance to share in front of a huge audience, my story and how I turned my pain into my purpose. Shortly after that, I founded my company, Brands That Sell – where I guide leaders from ideas to building an impact-driven business. Known for my branding work, I have assisted hundreds of passionate CEOs to clarify their brand message, marketing strategy, and sales process to create an unforgettable brand that sells online; with clients based worldwide, I have helped generate a total of over $1 million+ revenue for clients.
What advice would you like to share for aspiring coaches?
If someone is going into the coaching industry here are the top 3 tips I would share:
- Find a problem you are really good at solving
Many people jump into coaching without knowing what they can help people with. Therefore, it becomes really hard to build something from nothing. I always tell clients, what is the ONE thing that you know in your heart that you can help someone find a solution to? That one thing will lead you to building an unforgettable coaching business.
- Create a personal brand
People buy from people, not the product you’re selling. We are humans. We need to emotionalize the marketing and buying process for our consumers. From the 100s of thousands of dollars I have invested into programs and mentorships, it all came from me getting attracted to their brand.
- Share daily content
The fastest way to get people to know you, like you, trust you, and ultimately buy from you is going to be sharing content. It not only positions you as an authority because you are sharing value, but it further builds security and safety knowing the consumer can buy something from you that will be impactful.
What advice would you give to someone asking for tips about becoming an entrepreneur?
Don’t rush into it. Take the time to find what you are good at and monetize it. I went through more than 5 business models until I found coaching, which really lit me up. You have time to find something you’re passionate about and it starts by diving into things you are interested in.
What is the one mantra that you live your life by?
Clarity comes from action not thought, the quicker you take action the clearer you will be.