Because of the internet and different forms of marketing, businesses are reaching millions of people around the world & making sales. But there are still many companies that don’t know where to start.
Meet Xayvion Somerville, Founder of Northern Marketing Club. His company is helping local & international businesses to increase their revenue using Google, Facebook, Instagram, and YouTube advertisements.
What’s impressive about Xayvion is that he is an expert in understanding customer psychology and creating an offer that matches their needs. Because of his skill, he has helped numerous companies succeed within a short period.
With the high-quality service and proven records, Silicon Valley Times named Northern Marketing Club one of the Top 10 Fastest-Growing Marketing Companies.
Today, we’re thrilled to welcome Xayvion to our media. This exclusive interview is filled with insights and valuable information for our audience running a business.
1. Hello Xayvion, can you please tell us about your business ?
Northern Marketing Club is an industry-leading marketing agency. We are a group of experts who strive to make the most out of your marketing dollars to ensure every click counts. Thanks to top-level partnerships with major platforms alongside our team of expert strategists, we’re laser-focused on getting you high-quality leads and the revenue your business deserves.
We know how to get in front of the right audiences who are most likely to convert to your website. We set up tracking to measure each connection so you know exactly where your dollars are going and can see where your leads are coming from.
We are here to help your business grow and achieve its mission with amazing innovations. Working with us, we ensure that your business becomes unstoppable.
2. What were the biggest initial hurdles you faced and how did you overcome them?
The Customer is the king. And that’s absolutely right. Winning a customer’s trust is one of the most important challenges that businesses, in general, have to overcome. With a highly satisfied and loyal customer base, companies can scale and make progress towards excellence.
Customers are the real force behind business success. Their word-of-mouth power and their presence on social media can give businesses an edge against all the traditional businesses.
To win customers’ trust and loyalty, we worked aggressively to implement a customer-centric working philosophy, to enable them to succeed in their pursuit of attaining the height of sustainable growth and progress they desire to achieve in this marketing landscape.
3. What are 3 tips you can share with our readers as it relates to your industry?
TIP 1. Look for Opportunities to Diversify
Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. You need to carefully select channels that are most likely to bring strong returns from your investment. So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. Then you can diversify your strategy knowing the payoff will be worth the investment.
TIP 2 . Prioritize Authenticity
This one is one of our most important marketing tips. Consumers today are well aware that the content businesses create is agenda-driven. They’re not likely to respond positively to sales content, so brands need to develop better strategies to build authentic relationships with their audiences. One of the best ways to prioritize authenticity with your marketing is by creating live content. Host a live podcast, stream Facebook Live videos, etc. Make mistakes and go with the flow — you’d be surprised how positively your audience will respond to it all.
TIP 3. Embrace Paid Social
86% of social marketers already use Facebook ads, and the platform’s advertising revenue continues to grow. Meanwhile paid advertising options have come up on Instagram, Pinterest, Twitter, and elsewhere. Social media platforms are tweaking their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility. If you want your social strategy to maintain or gain momentum, then embracing paid social is a must.
4.If someone wants to take the next step, and elevate their current marketing situation, how can they contact you?
If someone is interested in getting more information. They can book a free consultation at northernmarketingclub.com & be on the phone with an expert as soon as tomorrow!