Social media has become the easiest way of communication with friends and family. With millions of users from all around the world on various social media platforms,  businesses have been able to share their message worldwide without much hassle. With the option to share the content that is useful or inspiring, anyone can leverage these tools to build a business and tap into the viral promotion without spending any amount of advertisement. There are thousands of businesses spending millions to promote their products on social media but that doesn’t mean there is no place for small business. Understanding how it works and the audience will help you make tons of money in your business without spending advertisement cost.

Facebook ad creative is one of the agencies that is helping numerous companies to go from zero to thriving business at an affordable cost. Social media marketing is the key to operate advertisements in today’s generation. Instagram, TikTok are the other platforms that can help a business to build a social proof as well as a hub for the potential customer to interact.

If you have just started your business and don’t know where to start, create a Facebook page. Facebook is one of the go-to social media platforms and has been dominating the industry with new features.  Creating a page is easy, login to your personal account, click on the plus sign which is on the right top corner. You will get multiple options like Post, Story, Room, Page, Ad, Group, Event, Marketplace listing. Click on the page and you will be redirected to an option where you can add your business name, choose the niche weather it is related to travel, public figure, organization, private company, media and more. Choose the best option that will represent your business. After creating the page, you will be asked to put the logo of the company and cover photo. If you don’t have these yet, you can also skip and create the page. 

Facebook groups are another best way to promote the business without any cost. When you start the page, share it with your friend and family so you will have some followers. After that add content that is inspiring and related to your business. To maximize the reach of your post, share it on the groups that you have joined that talk on the same industry.

If you have some budget it’s a great idea to create ads. If you’re a local based business, you can show ads around your town. It’s one of the great ways to let people of your town know that your business exists and the location to visit. The ads cost for this kind of advertisement are usually cheap. You can also choose the age group, gender, income and more which will help you to target the best customers who will have high chances to make purchase of your service or product. Once you get comfortable with Facebook marketing, you can try other social media platforms. Master the promotion in one platform first, don’t try to be everywhere in the first month of business.  This is one of the mistakes many new business owners makes, social media is easy to replicate once you get experience and understand the algorithms.